5 Deadly Sins When Using a Live Chat Service

A live chat service, in the hands of an expert is one of the most effective tools that modern entrepreneurs can use for boosting sales and improving their presence in the online market.

However, leave it in the hands of an inexperienced online marketer and it can become a weapon that will make your business crumble to the ground. In this post, you will learn more about the pitfalls of inappropriately using online chat and how you can avoid it.

Not understanding your target market

live chat serviceSo you have installed your live chat service program on your computer and are now ready to try it on your customers. But the question is, will your target market appreciate this online tool?

Online chat is powerful, but not everyone appreciates it. Older demographics may be more accustomed to the standard voice conversations over the telephone. Others may prefer email because they do not want to be disturbed while shopping online. Business owners must carefully study their target market so that they can come up with an effective way to reach them.

Another importance of researching about target market is that it will help you identify the pain points, or the frustrations and needs of the customer that still needs to be met. This is vital if you want to improve the goods and services of your online shop.

Being stiff and generic

Bear in mind that most people appreciate live chat service because it gives them the chance to seek advice from a live person. While it is imperative to prepare a cheat sheet for answering frequently asked questions, one should still veer away from generic greetings and responses.

If an online visitor feels that they are having a conversation with a warm and friendly human being, they will be more engaged with shopping in your store. They might even be enticed to follow your social media pages and promote your business for free if you treat them well.

Allow your employees to show a little bit of personality when talking to online visitors.

Slow responses

A big advantage of the live chat service against call centers or email messaging is that you can immediately accommodate multiple customers at the same time. If your customer service representatives cannot multi-task and use this unique feature to his or her advantage, there is a big chance that you will lose a great profit and loyal shoppers.

To prevent this from happening, train them well in handling multiple clients. Coach them to create different personas for communicating with people who have varying personalities. To make their responses faster, motivate your employees to study the product inventory and website navigation by heart.

Manipulating customers

Another pitfall that you should avoid with your business chat service is assuming that online visitors can easily be controlled and manipulated. Unfortunately, that is not the case.

Consumers are now smarter with their shopping choices because there are numerous websites that can guide them with their choices. If they feel that they are being tricked, most people would veer away from your websites with empty shopping carts.

In order to build a strong relationship with your clients, always remember that it should be built on trust and credibility. Remind your customer support representatives to never lie about your products and services.

To wrap things up

The Live chat service is not just about the software alone. It is also about its users and how you utilize the tool. Always train your customer support team in the ways of website navigation, using the online chat tool, and online chat etiquette so that users will be more comfortable to talk to them. One should also be aware about the latest consumer trends so that you can satisfy their needs and wants. The online market is an exciting place to build your businesses. But if you want to survive, you have to be very creative and innovative with your marketing and sales strategies.

Author Bio

ApexChat provides Live chat service and support that helps online businesses turn valuable advertising clicks into customers.


Investing on the Services of a SEO company: Wise or Waste of Money?

It is a normal thing nowadays for webmasters or budding online businessmen to get offers about the services of a particular SEO company. They might get a sales call, a promotional email, or just see the online ads of these industry entities. The people behind these ads would commonly mention about the vital need for their services. They would even add that without search engine optimization, there is no way that an online business would survive out there. These things sound terrifying for a newbie business investor. It will of course lead him or her to spend for the services of a specific SEO company.

SEO companyA question now rises among those who are part of the online e-commerce industry. It is a wise thing or just a waste of money to spend on these types of services? There are many ways to provide answers for this of course. It is a good idea to get started on examining the actual conditions of the online business world at the current times. There is no doubt that the playing field for business has really changed dramatically with the existence of the internet. It is easier to reach out to customers through it and profits could really grow on an exponential rate in just a short matter of time.

While things seemed to really go well for those who are pioneers in putting up business sites, the industry soon grew crowded. Getting found by customers or being simply visible on the web became a big challenge for website owners. This is where the concept of search engine optimization really comes in. websites need help these days in order to become visible to searches being conducted by prospective clients. Getting access to the services of an SEO company is therefore a crucial thing to decide on.

There are simple ways to get a website optimized for online existence. It is totally possible for an individual to do this even if he or she doesn’t have any web coding or IT background. However, as search engines become too technical, even simple mistakes could get a website banned or taken down. Letting a good SEO company take over the optimization needs of an online business is a wise idea.

One thing that bothers many online business owners is that the services offered by these companies really do cost a lot. It is considered a normal thing in the industry now to spend a thousand dollars or more on simple SEO service packages. Is it an investment that would really pay off? Based from the success stories of many well-known businesses in the web for the past few years, this appears to be the case.

Imagine getting a lot of visits or traffic on a website that offers specific products or services.

Each click is a chance for the website to earn money. If this traffic could be sustained for regular periods of time, it would mean steady earnings too. The ROI would be much faster and soon enough, all that the business would have to worry about is the extra income that they will make in the future.

So, to conclude it all, the entire idea of investing on services offered by an SEO company is indeed a wise decision for an online business owner to make.

SEOExplode.com High Quality SEO Company


Exploring the Full Service SEO Company

If you are a business owner, then SEO or Search Engine Optimization can give a lot of benefits to you and your business. Unfortunately, not all SEO service providers can deliver you to your coveted success because not all SEO companies can give full SEO service.

Companies that offer full SEO service do not usually make big promises like ranking your business within a week or use strategies that may get their clients penalized (black SEO strategy). They aim to produce favorable results every month for your business and guarantees that your business will get guaranteed rankings.

In order to determine whether your target SEO provider can give full service SEO, take a look at the succeeding sections and hire only the provider that will meet the criteria.

True SEO Specialists

Full service SEO companyA provider that has true SEO specialists should be able to extend help immediately and answer a client’s query regarding some SEO matters. They should always be on standby and ready to give the clients all the necessary assistance. You should be able to get a risk free quote and consultation regarding your search engine marketing drive.

Know that there are some SEO providers that don’t have a legitimate team of their own or the ones that can be categorized as “middlemen”. These SEO companies usually work on commission basis and they won’t be able to help you right away in case something went wrong with your chosen plan.

Track Record to Prove their Worth

Among the many SEO companies that practically invade the market, only few can provide a track record to prove their worth and perhaps there are only two to five SEO providers that can provide case studies to prove their capabilities and show you the exact stats. Perhaps there is only one (or two) provider that can offer SEO services on month to month basis. Most providers tie their clients to the service for a number of months to attain the maximum benefits.

SEO services offered on monthly terms can give the clients more value for their money and the said term is lighter as compared to paying one time for 6 months or so SEO services.

Can Offer Convenience to the Clients by Eliminating Binding Contracts

Being tied to a contract or an agreement for a number of months can be frustrating especially if there are urgent matters where you need to put your money first but the contract is preventing you to do so. You need to settle your obligations to the SEO provider first to avoid any conflict, but the good news is that there is a provider that does not require any binding contract before a business owner can get their services.

If you are a prudent business owner, then you will choose the reliable SEO service that does not require contracts to tie you down.

Easy to Reach and Replies Immediately

A good SEO service provider should be easy to reach whenever you need some clarifications and they should be able to respond immediately. Time is more valuable than gold for someone running a business and getting a delayed response can hurt your business a lot.

You need to get the services of the SEO company that can give you fast response and you can easily reach via a toll free number or email (the response time should only take a maximum of one business day).

Offers Only High Quality SEO Services within Reasonable Prices

Although this particular criterion may be a little difficult to see, the reviews given to a particular provider should be able to shed some light on the matter. Conduct a trial and error provided that your chosen SEO company is worth the risk. The reviews will be able to help you a lot in this regard, read them thoroughly.

Now, it’s time for you to act and decide wisely.